For a couple hundred bucks, you can put your product (in full color + detailed text) directly in front of people who are literally looking for it.
That's a lot of power.
TRAFFIC comes in from both directions, so it makes sense to maintain both types of sites — one that's gossipy and another one that's corporate. When customers get serious, however, they'll gravitate toward your corporate website.
IT might be a salesperson or an office worker. By choosing someone who's physically there, in the building, you get two things — a built-in eyewitness reporter, and a chance to find out what's top-of-mind with your rank-and-file employees.
IS there a worldwide conspiracy to keep your website off Page One on the search-engine results? Far from it. In fact, some of the brightest minds on the planet are toiling away — for free — to refer business to your door. Amazingly, there's a worldwide, global conspiracy to help your business.
WHY create a good-looking website that no one ever sees? Even when people are looking for your site, they won't find it if it's invisible to search engines. So start with a mental image of who'll be looking for you and make a site that'll turn up in their searches.
EXAMPLES of WEBSITES WE'VE CREATED: